Patient enquiries up 90% while cost per enquiry fell by almost half
A network of private clinics spent heavily on ads with no view of which locations or treatments produced patients. LEAD rebuilt the site around treatments and locations, restructured campaigns by intent, and connected bookings to reporting. Enquiries rose 90% and cost per enquiry fell 45%.
What was holding growth back
Ad spend had doubled in a year while enquiries stayed flat. Every campaign pointed at the homepage, treatment pages were thin, and the booking system did not report back, so the marketing team optimised for clicks.
What we decided to do
Treat each treatment and location as its own funnel. Match intent to page, make booking the obvious next step, and report on enquiries and bookings rather than clicks.
What we built
- Treatment and location pages rebuilt around patient questions
- Campaigns restructured by treatment intent with matching landing pages
- Online booking integrated with call tracking and reporting
- Local search optimisation for each clinic
- A weekly dashboard on enquiries, bookings, and cost per booking by location
What changed
Patient enquiries rose 90% in six months at 45% lower cost per enquiry. The same system supported three new locations at launch without new campaign builds.
- Flat enquiries
- Rising ad costs
- No booking data
- Intent-matched funnels
- Lower cost per enquiry
- Reporting per location
Where it goes from here
Roll the model out to two neighbouring regions and add multilingual pages for international patients.
This is an illustrative example that shows how LEAD structures and measures an engagement. Figures are placeholders, not client data.