Two new markets producing pipeline within two quarters
A UK professional services firm had stalled at home and wanted to enter two EU markets. LEAD localised the positioning and site for each market, ran local search and LinkedIn campaigns, and built partner outreach. Both markets were producing pipeline within two quarters, and total pipeline value grew 65%.
What was holding growth back
Growth at home had flattened. The firm had translated its site into German and Dutch, but the offer, pricing, proof, and channels were still built for the UK, and enquiries from the new markets were rare and poorly matched.
What we decided to do
Enter one market at a time. Research buyers and competitors locally, adapt the offer and pricing, collect local proof before spending on traffic, and use channels that local buyers actually use.
What we built
- Market research and competitor mapping for Germany and the Netherlands
- Localised positioning, pricing, and case material for each market
- Country sites with local search optimisation and hreflang
- Search and LinkedIn campaigns run per market with local landing pages
- Partner outreach programme to build the first local references
What changed
Both markets produced qualified pipeline within two quarters of launch. Total pipeline value rose 65%, and cost per lead in the new markets came in 29% below the home market.
- Single market
- Translated site
- No local pipeline
- Localised positioning
- Local acquisition
- Repeatable market entry
Where it goes from here
Use the same market-entry playbook for the Nordics, starting with Sweden.
This is an illustrative example that shows how LEAD structures and measures an engagement. Figures are placeholders, not client data.