Case studies · Illustrative examples

Growth should be measurable.

Every LEAD engagement is structured the same way: challenge, strategy, solution, result. The case studies below show that structure. They are illustrative examples with placeholder figures, and will be replaced with client engagements.

B2B software · DACHExample

From steady traffic to a pipeline sales wanted to call

+140%
Qualified leads
−38%
Cost per lead

A B2B software company had steady traffic and almost no qualified leads. LEAD repositioned the offer around one buyer, rebuilt the site and three landing pages, and qualified leads at the form. Qualified leads rose 140% and cost per lead fell 38% within two quarters.

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Professional services · UK → EUExample

Two new markets producing pipeline within two quarters

2
New markets
+65%
Pipeline value

A UK professional services firm had stalled at home and wanted to enter two EU markets. LEAD localised the positioning and site for each market, ran local search and LinkedIn campaigns, and built partner outreach. Both markets were producing pipeline within two quarters, and total pipeline value grew 65%.

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Manufacturing · Export, four languagesExample

Inbound became the largest source of distributor enquiries

+210%
Organic traffic
3.4%
Conversion rate, from 1.1%

An industrial manufacturer relied on trade fairs and chance for distributor enquiries. LEAD built an inbound system in four languages with product content, technical SEO, a quote funnel, and analytics wired to the CRM. Organic traffic rose 210% and enquiry conversion went from 1.1% to 3.4%.

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Healthcare services · Local → RegionalExample

Patient enquiries up 90% while cost per enquiry fell by almost half

+90%
Patient enquiries
−45%
Cost per enquiry

A network of private clinics spent heavily on ads with no view of which locations or treatments produced patients. LEAD rebuilt the site around treatments and locations, restructured campaigns by intent, and connected bookings to reporting. Enquiries rose 90% and cost per enquiry fell 45%.

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Figures on this page are illustrative and do not describe specific clients. Real results, with client permission, replace them at launch.

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