Inbound became the largest source of distributor enquiries
An industrial manufacturer relied on trade fairs and chance for distributor enquiries. LEAD built an inbound system in four languages with product content, technical SEO, a quote funnel, and analytics wired to the CRM. Organic traffic rose 210% and enquiry conversion went from 1.1% to 3.4%.
What was holding growth back
Distributors and buyers found the company by chance. The site had no product content worth finding, no way to request a quote, and no tracking, so nobody could say where enquiries came from or what they were worth.
What we decided to do
Build an inbound system for the buyers who search for technical products, in the languages they search in, and measure it end to end so the sales team trusts the numbers.
What we built
- Product and application content structured around buyer search terms
- Technical SEO rebuild with fast pages and structured product data
- A quote funnel with configurable requests and clear next steps
- Four-language site with market-specific contact routing
- Analytics connected to the CRM so every enquiry has a source and a value
What changed
Organic traffic rose 210% over twelve months and the enquiry conversion rate went from 1.1% to 3.4%. Inbound became the largest single source of new distributor enquiries, ahead of trade fairs.
- No inbound demand
- Untracked enquiries
- One language
- Measured funnel
- Four-language site
- Predictable enquiries
Where it goes from here
Add a distributor portal and expand content to two more languages.
This is an illustrative example that shows how LEAD structures and measures an engagement. Figures are placeholders, not client data.